Tag Archives: Overbrook Entertainment

Hollywood Strikes Again: Justin Bieber and Ashton Kutcher Team Up to Cover the Female Box Office Demographic

31 Mar

Most of you already know my stance about Justin Bieber, so i will not beleaguer your eyeballs with what you can find pretty much anywhere on the internet that isn’t patrolled by teenage girls or grandmothers. This has to do with Hollywood, not necessarily Justin Bieber. In Bieber’s mind, he is probably doing the right thing, trying to make the transition from being a teen pop singer to being an actor.

We all know how the last attempt turned out...

Sony Pictures is making a film called What Would Kenny Do?, a film about a high school kid who is visited by a 30-year-old version of his future self to help guide him through high school. The film will also be produced by Overbrook Entertainment, Will Smith‘s production company, and already has Bieber and Kutcher signed on to star.

With Will Smith involved, we can be pretty sure this annoying kid will stop by as well.

Apparently, Kenny was drafted up as an R-Rated comedy and made the 2008 Black List, which is a list of the best unproduced scripts. So, it definitely had something going for it, until Hollywood decided that instead of making a better movie, we could make a worse one that would make us some bank in the process. Sony Pictures decided that it needed to tone down the vulgarity, probably to the point of being PG, and then hired two actors that they knew could cover the demographic of the female box office. Bieber would attract the tweens and Kutcher would cover the older crowd.

I think I could’ve just settled that Hollywood was trying to do the smart thing for them, I mean not every movie is going to end up being something that I would want to see. I think what bothers me so much about this is knowing that the movie probably was better and might have been something I would want to see, if placed in the right hands, but instead Hollywood probably (can’t fully judge it if I haven’t seen it) watered it down and made it cutesy just to make a quick buck. Plus, while Kutcher may seem like he will be someone to bring the money in, his last couple of films have been box office disasters, so they are pretty much banking on the teen girls to want to see Bieber. This could end up being a lose-lose all around.